Perhaps you've experienced situations like these
These challenges are rarely caused by product limitations alone. More often, they stem from gaps in trust, influence, emotional intelligence, stakeholder alignment, and the salesperson's ability to uncover what truly matters to the client.
A promising opportunity that seemed certain to close after six months is unexpectedly awarded to a competitor.
Decision-makers initially show strong interest, only for the project to stall indefinitely.
Your solution clearly delivers greater value, yet price becomes the deciding factor.
Stakeholders agree with your proposal, but internal politics derail the purchase.
Clients express trust in your expertise but ultimately choose a familiar incumbent supplier.
Significant time and effort are invested in opportunities that never materialize.
Stop Losing Deals You Should Have Won
At its core is a simple philosophy: Win every sale by mastering the art of selling with Intelligent Kindness.
Ivan's Sales Intelligence Coaching is based on the principles outlined in his acclaimed book Pharaoh's Pitch: Unearthing Ancient Egyptian Wisdom for Modern Sales Success.
Rather than focusing on traditional sales tactics, closing techniques, or pressure-based persuasion, this coaching programme helps professionals master the deeper principles of selling: building trust, creating value, and cultivating long-term mutually beneficial relationships.
What Is Intelligent Kindness?
Intelligent Kindness combines commercial effectiveness with genuine care for the client's success. It enables sales professionals to build stronger relationships, gain deeper trust, and create outcomes that benefit all parties. The approach is built on six key principles:
Based on the book Pharaoh's Pitch - nominated for the UK Business Book Award
Sales is for everyone and everyone has in themselves the innate ability to sell. This is contrary to popular belief that you need years and years of training and experience to be good in sales –you don’t. Through a synergy of practical insights, human psychology and lessons from the ancient Egyptians, this book will guide you on a transformative journey to becoming an effective salesperson.
Be a Bearer of Hope
Exceptional salespeople help clients envision a better future. They create clarity around opportunities, solve meaningful problems, and help clients achieve their personal and business wins.
Build Authority Through Knowledge and Wisdom
Clients buy confidence as much as they buy solutions. High-performing sales professionals establish credibility through deep expertise, insight, and sound judgment.
Sell With the Intention to Help
The most trusted advisors focus first on the client's success. When the intention is genuinely to help, stronger relationships and better commercial outcomes naturally follow.
Lead Through Service
Great salespeople act as servant leaders. They guide clients toward the best decision, even when that decision may not always favour their own solution.
Build Trust by Removing Pride and Prejudice
Trust remains the foundation of every successful sales relationship. Learning to listen openly, challenge assumptions, and remain humble creates stronger partnerships and more meaningful conversations.
Develop Emotional Intelligence and Self-Control
Complex sales environments require resilience, empathy, self-awareness, and emotional discipline. These qualities help sales professionals navigate difficult conversations, objections, uncertainty, and change.
What Leaders Say
“What I enjoyed about Ivan's approach is how he connects the art and science of selling to both head and heart. Truly successful sales people are specialists in balance — balancing their client's agenda, connection, empathy, and organizational expectations.”
Akram Sabbagh
(CEO, Wayfinder Capital)
“A definition of stupidity is to fail to learn from experience. The opposite of stupidity is wisdom. Ivan takes us on a journey through the history of wisdom, from Ancient Egypt onwards. Modern definitions of wisdom include compassion — it is no surprise that kindness follows.”
Prof. David Clutterbuck
(Co-founder, EMCC)
“Ivan's training completely changed how our team approaches enterprise deals. We're no longer just selling software — we're guiding clients to their personal win. Our close rate for deals over $100K increased significantly.”
University of Wollongong Malaysia,
Sales Training Program
Past Coaching and Training Engagements
Ivan Yong has trained Senior level executives at University of Wollongong Malaysia, coached founders at the Founder Institute Cyprus, and guided professionals through Mentormatic Cyprus. His book, The Pharaoh's Pitch, distills decades of B2B experience into a philosophy of selling with intelligent kindness.
Join professionals who are replacing transactional tactics with transformational relationships. Book your coaching session today.
Agnitio Global Executives
Knowledge & Recognition
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